Joe De Sena – Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand. With more than one million annual global participants at more than 200 events across more than 30 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than five million lives since it was founded in 2010.
On this episode, Joe talked about how he started his company and the strategies he took to take it where it is today. We also talked about the following topics:
- How hard is the road to building a resilient company
- What obstacle does Joe like the most
- Places around the world where Joe had lived
- Invisible wounds of the athletes joining the Spartan Race
- The role of the Spartan Race to the mental health of the participants
- Joe’s work-life balance working with a big company
Contact
Listen to My New Normal Podcast here:
To check out Dr. T’s Functional Training for the Adaptive Athlete Online Course (eligible for 0.5 CEU’s for NSCA under Category D), visit: https://www.drtheresalarson.com/adaptive-trainers-course/